I found this recipe on leaflet at my local supermarket. The bread roll is like something I've never tasted before. Technically it is not actually bread, because it is made out of a batter; the best I can describe it as is that it has crusty surface like that of a Yorkshire pudding, but with an inside that is light and fluffy like an omelette. It is really quite delicious. Based on the brands I used, each roll is about 366 calories.